Harnessing the Power of Social Media

Anyone currently studying the art of public relations has inevitably had the increasing importance of social media drilled into their heads.  Facebook, Twitter, YouTube, Blogger, LinkedIn and countless other sites are becoming more and more crucial to the corportate world. If you are not on-board, you are already behind.

What has not been quite as evident is how to harness the power these sites exude for good. One may ask, is all social media created equal?

And the answer would be a loud, resounding NO.

So how do you decipher between the Good, the Bad and the Ugly? Lleyl Black’s article Five Killer Social Media Tips, available on Mashable.com, is a great way to start.

  1. Anticipate and join Twitter conversations. 
    No one expects you to be a mind reader, but knowledge of current events can really help your online presence. If a big event such as the Super Bowl or an election is coming up, make your tweets relevant to those topics. By implementing popular hashtags, you just might find some new followers. Also, respond to other popular user’s tweets! Do not be shy, get in on the conversation.
  2. Write tweetable press release headlines.
    This speaks for itself. If you can drum up audience interest in 140 characters or less, your writing may penetrate a whole new target audience.
  3. Turn your blog into a social news wire.
    Not everything your client/organization does requires a press release, but that does not warrant it as irrelevant! Keep your followers informed.
  4. Develop social news backgrounders.
    New backgrounder sites allow PR professionals to supply reporters with more information than ever. While you can only say so much during a pitch call, new websites such as Delicious allow you to compile links and articles relating to the story you want covered. Help make busy reporter’s lives a little easier.
  5. Use new aggregation services.
    Finally, as you are inevitably swamped with accounts and pages to keep up with, social media has even made managing social media more convenient! Site such asNetvibes allow you to compile all your sites into a single dashboard.
Following these steps will help increase your client/organization’s social media presence. For more information, read the original article on Mashable.com.
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