Chick-fil-A is Anti-Gay? Why more may be eating less chicken.

Chic-fil-A is not chickening out of embracing their new political image. After recently donating millions of dollars in support of anti-gay groups and causes, their CEO and president Dan Kathy made the following statement:

Well guilty as charged…. We are very much supportive of the family, the biblical definition of the family unit. We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that. We operate as a family business … our restaurants are typically led by families; some are single. We want to do anything we possibly can to strengthen families. We are very much committed to that.

No matter how you pepper your statement to read as a pro-family stance, society, propelled by the media’s play of devil’s advocate, quickly labeled the chain as “anti-gay.” The surprise came when Chic-fil-A adopted a radical PR tactic: to embrace that image.

I think we are inviting God’s judgment on our nation when we shake our fist at Him and say, ‘We know better than you as to what constitutes a marriage.’ I pray God’s mercy on our generation that has such a prideful, arrogant attitude to think that we have the audacity to define what marriage is about.

The chicken chain’s religious backbone has never been much of a secret. Due to a Baptist background, no Chic-fil-A restaurant opens or operates on Sundays. But this most recent stance has spurred quite a controversial outcome, filled with backlash and boycotts.

 

Twitter immediately heated up as popular users, such as celebrity Ed Helms, typed their own reactions:

Chick-Fil-A doesn’t like gay people? So lame. Hate to think what they do to the gay chickens! Lost a loyal fan.

As any proficient PR team would, a statement was quickly crafted for President Kathy to respond strategically, if not apologetically.

We have a whole spectrum of team members that work with us who are part of the gay and lesbian community. They know as employees of Chick-fil-A that they are welcomed, they are embraced, and they are part of the Chick-fil-A family. So to be identified with some sort of hate group that has a political agenda — that is not Chick-fil-A at all.

Perhaps if more fast food chains make controversial political statements, the younger generation may boycott themselves right into a healthier diet.

DirecTV and Viacom are at each others’ throats once again, in a cat-fight that could rival any pair of teenage girls. While I would usually opt to avoid the drama, I take personal offense when I am prevented from watching The Daily Show, as well as any other program featured on popular channels such as MTV, VH1, Comedy Central, BET and Nickelodeon.

 

 

 

 

 

 

 

 

 

According to the New York Times, the two companies continue to blame one another, refusing to budge. The end result? Twenty-six blacked-out channels in over 20 million households.

Discussions regarding the amount of money Viacom should receive for their popular programs are not uncommon, but bringing the debate into the public eye is extremely rare. Considering both sides’ most previous statement, I fear there is currently no end in site.

“We proposed a fair deal that amounted to an increase of only a couple pennies per day, per subscriber, and we remained willing to negotiate that deal right up to this evening’s deadline. However, DirecTV refused to engage in meaningful conversation. We are hopeful that DirecTV will work with us toward a resolution and stop denying its subscribers access to the networks they watch most.”

No subtle pointing of the fingers there, Viacom.

And in this corner, a rebuttal from DirecTV:

“We have been very willing to get a deal done, but Viacom is pushing DirecTV customers to pay more than a 30 percent increase, which equates to an extra $1 billion, despite the fact that the ratings for many of their main networks have plummeted and much of Viacom’s programming can be seen for free online.”

After rolling my eyes at the whole debacle, I headed online to watch my favorite blacked-out shows online through Viacom, but they went ahead and made that more difficult as well by removing several program from their site.

What an intereseting away to handle the whole affair. Somewhere in a tall office building in a big city, a PR/Conflict Management team are putting their heads together to develop a strategic campaign to keep users from jumping ship. I’ll have to stay tuned to this conflict, which shouldn’t be too difficult  considering there are 26 less tv channels to distract me.

I just wish watching this battle play out was nearly as interesting as spending 30 minutes daily with Jon Stewart.